This advertisement for the Subaru Legacy is a prime example of how peoples' opinions on products can be altered solely by how relatable and appealing the advertisements for them are. Throughout the duration of the ad, passengers are constantly shown riding in the Legacy. Scenes varied from trips home from soccer practice to emergency room visits; from this the viewer can picture him or herself in the car in any situation, making the Legacy seem like a reliable car to own. The minimal information provided about the car's technical capabilities such as the fact that it has four-wheel drive and has "eyesight driver assist technology" is immediately supported by assuring the viewer that the car's capabilities promote care for passengers. One can conclude based on this that Subaru cares about more than just selling their product. Subaru cares about the passengers.
Many people searching for a new car might consider the Legacy by way of this ad. The Subaru seems like a reliable car for any family because it is sufficient for just about any situation and keeps its passengers safe. If one can see past the deceit embedded in the advertisement however, they may not consider purchasing the car because there wasn't concrete evidence that proves the vehicle to be any better from a Toyota or a Honda.
Generally speaking, media can be very successful in tricking someone to do something, buy something, or even act a certain way without sufficient evidence to support claims. We have to be cautious when online to ensure that we aren't deceived by the wicked methods of the media.
Good ole deceiving car commercials, gotta love em. I agree that Subaru is trying to say that they care more about their passengers, that is a good way to sell something especially to families since they will most likely care about their kids while their driving them. Another good selling point that they put in is when they were about to get in a crash, they showed the Subaru stopping itself preventing a possible horrible accident from occurring. Commercials like these are good at trying, and usually succeeding, at getting their point across that they have a good product. I would agree that Subaru isn't showing anything about their car being better than that of another manufacturer. I would think that they do this in order to not give anyone a good idea which would be to check out other brands. Overall, while these ads make their products seem good, there could be something better right around the corner if you just looked past their deceitful methods.
ReplyDeleteI agree that large companies have a history of success with these types of commercials. As the Frontline video showed, many companies started using this ethereal, larger than life approach to advertising in the 1990s. Advertising of this kind appeals to emotion without providing many tangible aspects of the product. It seems to be more effective than traditional, information-based advertising. My guess is that most people who buy this car will have their hearts set on it before even looking into its physical features.
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