I think this advertisement serves as a perfect example of how some companies focus primarily on inspiring their potential customers, whether it pertains to life goals, bypassing anchoring circumstances, or other such things. It makes me wonder why general inspiration would inspire someone to buy a certain product, such as the advertisement featuring Nick Cannon displayed below.
2014 Honda Civic- Nick Cannon #BestYourself
Hence the #BestYourself in the title of the ad, one can initially assume that the main focus pertains to being the best you can be, never giving up, etc. Nick Cannon first mentions how individuality is important and then how in life there will be failures and success. He then mentioned the importance of hard work and mindsets. He then closed by saying that there are some things we can't control, but we can control ourselves. Honda ends the commercial with the words "We never stop pushing forward."
From the inspirational music and anecdote by Nick Cannon to the scenes of people achieving and doing good things, everything in this commercial inflicts inspiration upon viewers. Like most advertising tacticians, the makers of this ad gave no information about the car whatsoever. In some ads, such as Apple's, this can be quite an effective way to implant the idea of purchasing the product into the minds of viewers. This ad is somewhat affective in regard to that tactic in that throughout the duration, the inspirational speaker is driving a Honda, subsequently suggesting that those who drive Hondas are successful people.
Though this advertisement is very inspirational and very entertaining in general, I wouldn't go out and buy a Honda after watching it.
Really cool commercial, great report about it. Totally agree about everything you said. I was watching and realized that there were mainly African Americans in this commercial so I think they were targeting African Americans. Nick Cannon also says that "he didnt follow a crowd, and I was just me" and i think this targets at our desire for independence in the 15 desires. Finally I thought the music with his voice combined made me feel really inspired, like I could do anything. Dont really know where the car was worked into it all except he was driving it.
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