Sunday, December 7, 2014
Deceptive Fast Food Advertisements
Fast food franchises such as the ever so popular McDonald's use some of the most deceptive advertising techniques in existence. In the picture above, each burger looks flawlessly made and quite appetizing. In reality they look virtually nothing like McDonalds' burgers. The camera angle in the picture above is interesting. The burgers look towering in size. This makes the product seem even more desirable.
Big. Beefy. Bliss. McDonalds is trying to make the burgers seem big and beefy, even though they are definitely not. This correlates to the camera angle in that it suggests that the burgers are bigger than they actually are. McDonalds probably chose to use "bliss" because it alliterates well with "big" and "beefy." Another probable reason is that McDonald's wants people to associate their product with happiness.
McDonald's colors, red and yellow, weren't chosen arbitrarily. Red usually psychologically signifies impulse or urgency. The goal of the red in the above ad is most likely to psychologically inflict the audience with an urge to eat. Yellow, McDonald's other color, is used to express happiness and thus may make one associate McDonald's with happiness.
I used to be drawn in by these advertisements when I was younger, but now that I've gotten older and have realized how unhealthy fast food items are, I try to stay away from them as much as I can. No matter how appealing the advertisement, I won't be inspired to indulge.
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