This Old Spice advertisement uses a very interesting and unique advertising tactic in this commercial above. It uses humorous music sung by parents about their sons becoming men to ultimately show, like they do in many other of their commercials, how old spice makes you manly. The explicit message in this commercial is that when you use old spice you become a man while the implicit message is you aren't a man yet (you're still a boy) if you haven't used old spice.
The music in the ad is humorous essentially because it is sung horrendously by parents: the fathers being happy about their sons becoming men while the mothers are extremely upset and want their sons to stay babies forever. On top of the humorous aspect of the music, it somewhat inflicts a feeling of transition into manhood for the target audience, which I believe is young men in their late teens or early twenties. Old Spice sometimes uses music, but it always uses humor. There is always a goal of manliness integrated through humor. Even though the same general message is used, Old Spice, like other companies, likes to change things up, as shown below.
Even though this is a completely different style of ad than the first one it has the same general message, keeps the viewer interested, and uses humor. In conclusion, Old Spice is a prime example of humor in ads and how it affects the viewer. It also exemplifies how companies like to mix things up with their ads to keep the viewer interested.
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