It makes sense that BMW would want to use the need for aesthetic sensations, hence they are a car company and want people to be drawn to the appearance of their products. Overall I think this ad is very coherent and can be surprisingly effective. I haven't been seeing as many ads using the need for aesthetic sensations these days, which is kind of a shame because they're especially entertaining to watch for me personally. Along with some ads using that need also comes the need for curiosity, which is an added bonus.
Sunday, December 14, 2014
What Is Beauty?
It makes sense that BMW would want to use the need for aesthetic sensations, hence they are a car company and want people to be drawn to the appearance of their products. Overall I think this ad is very coherent and can be surprisingly effective. I haven't been seeing as many ads using the need for aesthetic sensations these days, which is kind of a shame because they're especially entertaining to watch for me personally. Along with some ads using that need also comes the need for curiosity, which is an added bonus.
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It was interesting how they talked about Plato and mathematicians as if those people didn't know anything. It gives off the illusion that BMW is "above" those things, so to speak. The aesthetic appeal of the images shown, along with what the speaker says, instill a feeling of creativity in the viewer. I do agree that it was effective--I was inspired by the end of it and it conjured up an image of BMW's design team just being a bunch of spiritual artists doing yoga together and meditating for a week straight to come up with the "perfect car design." The irony is that in reality, they probably apply what we know about the science of beauty and how it works to designing their car.
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