Your Verse

Apple has always been exceptional with its advertisements hence the popularity of its products and its overall success as a company. Usually its commercials are simplistic. This commercial caught my eye because it uses a much different technique than simplicity: poetry coupled with world cultures with seamless integration of iPad Air usage. Though the commercial is inspiring because of the inspiring humanistic speech and poetry quotes, it has hardly anything to do with how the iPad Air functions or what its capabilities are. People are shown all around the world doing astounding things with their iPad Airs like mounting it on a tripod on the edge of a huge waterfall at sunset. The average consumer isn't going to take his or her iPad to a waterfall and mount it on a tripod at sunset or take it to the himalayas. The average consumer also probably won't relate their Apple product to human emotions that make life worth living.

"The powerful play goes on and you may contribute a verse. What will your verse be?" is the closing quote from the narrator as he quotes the famous poet Walt Whitman. The word play is referring to life and contributing a verse suggests contributing something unique to human life in the world. The quote is significant in the commercial because the explicit and implicit messages can be gleaned from it. The explicit message of the commercial is with the iPad Air you can make your life mark on the world. The implicit message is that you aren't making a mark as of yet without the iPad Air and you need it to do so. The target audience is largely adults (especially young adults) because they're the people that need to make their marks on the world. The camera angle is significant because though it varies greatly throughout the commercial, more often than not it is situated at eye level suggesting that the viewer can be equal to the person shown if they had an iPad Air.