In this 2009 Crystal Geyser commercial, the focus is how Crystal Geyser is better than other waters because of its purity. It's pretty hilarious that Crystal Geyser is portraying other companies as men in vending machines that fill each bottle in a dirty faucet on command. Obviously the water is going to have to go through pipes of some sort at some point because it's extremely unlikely that anyone would go to a spring and manually fill each bottle...
The explicit message in this commercial is that Crystal Geyser has the best water because it comes directly from the source, and the implicit message is that the bottled water you usually drink is no different than tap water and you need to drink Crystal Geyser for you to get your money's worth. The target audience here is anyone buying bottled water (essentially young adults and older.) The emotional need for prominence is exemplified here because drinking Crystal Geyser will make one stand out and make one respected. I'm not convinced to buy Crystal Geyser water solely because it's "bottled at the source."
The packaging shows just how much the company wants to stand out:
I agree that Crystal Geyser is trying to make itself seem like the "upper class" of bottled water. The company knows that the consumer wants to feel like they have the cleanest and most high-end product, and they capitalize on that by portraying the other companies as dirty and disgusting, trying to make them seem like the "lower class" of bottled water. Overall, they appeal to the need for prominence to sell their product.
ReplyDeletei also agree that crystal geyser is trying to say it is fancy or pure because it is bottled at the source. but can anyone taste the difference. i mean its water. tap water is fine for me. my family never buys bottled water. not only does it taste identical to what comes out of the tap but it is wasteful.
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